Montana pulse farmers are at the heart of a national movement. At its 2025 conference, USA Pulses announced a bold plan to double both consumption and production of peas, lentils, chickpeas, and dry beans by 2030. That goal pairs perfectly with newly proposed dietary guidelines encouraging Americans to increase their weekly pulse intake. For Montana growers, this isn’t just industry buzz—it’s a moment of serious opportunity.
Montana’s Pulse Leadership
Montana already leads the nation in pulse production, thanks in part to our climate, our soil, and the dedicated work of growers and processors across the state. Local checkoff programs and the Montana Pulse Crop Committee (MPCC) have supported research, innovation, and the development of value-added markets. With a strong foundation already in place, Montana is positioned to meet the moment.
What the 2030 Goal Means on the Ground
Reaching the 2030 goal will bring tangible benefits for Montana farmers in three key areas: expanded production opportunities, stronger policy support, and growing market demand.
- Expanded acreage and crop rotation value: If national production doubles, Montana farmers can expect increased demand for pulse acreage—especially in diversified rotations.
- Stronger policy support: USA Pulses is advocating for better crop insurance treatment, access to conservation incentives, and upgrades to the rural infrastructure needed to move crops from field to market.
- More market opportunity: As pulses gain wider recognition as core protein sources, demand is set to rise both domestically and globally. Montana is well-positioned to meet that growing need with high-quality products.
Health, Nutrition, and Consumer Trends
The push to increase pulse consumption to 2.5 cups per week is rooted in research showing the health benefits of beans, peas, lentils, and chickpeas. They’re rich in fiber, protein, and nutrients, while also affordable and shelf-stable. As more families look for plant-forward protein options, Montana pulse crops will play an increasingly vital role in the national diet.
MPCC’s Role: Research, Innovation, and Outreach
MPCC has been preparing for this shift for years. Investments in Montana-based research, consumer education, food innovation, and export promotion all support the long-term viability of the industry. MPCC is also helping shape federal policy to ensure Montana growers are included in infrastructure improvements and program funding designed to support pulse crop expansion.
The Bottom Line
For Montana farmers, the alignment of consumer demand, national policy, and industry momentum presents a once-in-a-generation opportunity. Expanding pulse production by 2030 means more than higher yields and stronger sales—it represents a commitment to nutritious food, sustainable practices, and rural economic growth across the state.
▶ Are you a Montana pulse grower looking to seize this opportunity? Subscribe to MPCC’s blog, sign up for our next webinar, or reach out to explore research funding and support programs that can help you grow. Let’s pulse forward—together.
